Hiring industry in the broadcasting sector is going through bad phase as sluggish economy and upcoming challenges have hit the market hard. Problems viz, TAM, net vs. gross billing, among others has hampered its progress at the worst.
For radio broadcasting, pre planned elections, unexpectedly low progress in the expansion of phase 3 project accounts for the dwindling hiring patterns. Amidst the scenario, the executive director of K&J Search Consultants reported,” Everyone is concerned about the current state of the economy – the markets, tight liquidity, high interest rates and depreciating rupee.
Both, the manufacturing and service sectors have shown a contraction and the economy is stagnant. The media and entertainment space is a subset of this universe. In addition, it is facing its own multiple challenges that add to the pressure.” The inductive process is followed by assigning pink slips to the existing employees in an attempt to cut hiring costs and if rumors are to be believed, near around 300-500 employees have been laid off.
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